Doing things differently.
design. branding. strategy.
design. branding. strategy.
Welcome to my creative world at the crossroads of Brand Strategy, Design, and Creative Direction—my happy place. As a seasoned professional, I thrive as the bridge between ideas and execution, leveraging my skills to harmonize strategy and design.
From discovering the beauty of design through sewing at seven to earning a Bachelor's degree in Apparel Design, I have cultivated a deep appreciation for the creative process's transformative power. I live for the journey from an idea's inception to an orchestrated final product.
My diverse journey has seen me collaborate with industry leaders, learn from luminaries such as Brandon Maxwell, contribute to strategic initiatives at NASA and KG Law, and craft ecosystems to combat Misinformation. For my thesis project at Parsons, I spearheaded a community dashboard project to enhance the freelance experience, showcasing my commitment to fostering collaborative and empowering spaces for freelancers.
I graduated with a Master's in Strategic Design and Management from Parsons in 2022. For my thesis project, I spearheaded a community dashboard project to enhance the freelance experience, showcasing my commitment to fostering collaborative and empowering spaces for freelancers.
While earning my Master's, I simultaneously contributed my skills to the Brand Management team at Warner Brothers Discovery for Chip and Joanna’s TV Network, Magnolia Network. By balancing the theoretical insights gained during my studies with real-world applications, I honed my ability to navigate the complex intersection of creativity and brand strategy.
Beyond my professional pursuits, my love for travel, good food, and meaningful connections fuels my passion for continuous personal and professional growth. I believe in the unique leadership that stems from embracing one's lived truth, and I strive to be a better, more educated human every day.
Explore my portfolio and join me on a journey where strategy meets creativity and every idea finds its perfect expression.
EXPERIENCE
Warner Bros. Discovery
Brand Management Coordinator | Oct. 2020 - Oct. 2023
Supported the brand management team by effectively infusing the Magnolia brand into all relevant cross-functional teams within the JV, such as content, marketing, digital, research, and sales, driving consistency and alignment. Developed and maintained internal trackers, process workflows, and cross-departmental brand resources, including asset requests, talent scouting, content feedback, styling approvals, and brand asset and casting approvals, ensuring streamlined collaboration and timely deliverables.
NASA
Brand Strategist (M.S.) | Fall 2021
Provided comprehensive consulting-style support to key stakeholders at NASA's International Space Station, guiding brand identity innovation and growth strategy initiatives.
KG Law Firm
Design and Innovation Strategist (M.S.) | Fall 2020
Provided consultative support to key stakeholders at KG Law Firm, driving design and innovation strategy initiatives through collaborative, hybrid research efforts.
Baylor University Fashion Department
Creative Director | May 2019 - Dec. 2019
Producer | May 2018 - Dec. 2018
Led and recruited a dynamic team of 6. Demonstrated exceptional time management and leadership, serving as designer and leader for the Senior Thesis Collection as a Junior. Innovated 2019 Show redesign, prioritizing digital marketing and community networking, resulting in a 53% increase in ticket sales and 275% growth in Instagram following.
Brandon Maxwell
Design Intern | May 2019 - Aug. 2019
Partnered with external pattern makers, tech, and factory members for material sourcing; maintained industry connections, keeping brand relations top of mind during physically demanding assignments; initiated a process for tracking company-wide design intern daily spending; curated seasonal mood boards; designed mockups on Adobe Photoshop and Illustrator; maximized time efficiency to meet demanding timelines and goals. Requested by my managers to return to the company as Brandon's personal assistant.
EDUCATION
Parsons School of Design: The New School
Masters of Science in Strategic Design & Management
Aug 2020 - May 2022 | GPA: 4.0 / 4.0
Baylor University
Bachelors of Science in Apparel Design and Product Development
May 2016 - Dec. 2019 | GPA: 3.7 / 4.0
SKILLS
Hard: Asana, Adobe CC, Copywriting, Data Analysis, Excel, G-suite. Miro/ Mural, Project Management, Social Media, Squarespace
Soft: Adaptability, Attention to Detail, Creativity, Foresight, Interpersonal Skills, Leadership, Problem-solving, Resourcefulness, Storytelling, Collaboration
A visual insight for those who prefer.
